New logo represents CTE programming in Five Star District

Thursday, October 24, 2019 - 1:00pm
FutureForward Web

FutureForward logo unveiled following community input and feedback

After a year-long engagement process, Adams 12 Five Star Schools is excited to reveal the new logo to represent Career and Technical Education (CTE) programming in the district. 

We had nearly 2,000 responses to our survey earlier this month and it was very clear what the preferred logo was out of the five we presented. Out of the five options, 55 percent of respondents selected the chosen logo as their top choice. The next top vote getter was at 17 percent.

Why the new look?

FutureForward unifies all of the Career and Technical Education (CTE) programming across Adams 12 Five Star Schools while preserving and incorporating the current Bollman name - named after former school board member, Henry Bollman. The district is nearly doubling the number of students who will have access to CTE opportunities through the construction of a second CTE campus. The district’s two CTE campuses will share the unified program name but have a separate location name. 

With the new program name, Bollman Technical Education Center becomes FutureForward at Bollman and the new CTE campus will be named FutureForward at Washington Square.

What journey did we take to get here and who was involved?

From October 2018 to October 2019, the CTE branding engagement process included more than 70 focus groups and three surveys with input from nearly 5,500 people - students, staff, parents and industry partners.

Results from an April 2019 survey showed FutureForward as the most preferred name. In addition to the name, the community had previously chosen aqua as the color to represent CTE. Then in October 2019, survey participants selected the top logo to represent FutureForward.

What does FutureForward represent?

FutureForward in Adams 12 Five Star Schools gives all students a competitive advantage as they enter college, career or the military.

Students in FutureForward:

  • Explore opportunities that prepare them for high-demand careers and give them an edge entering college.

  • Engage in authentic, hands-on learning.

  • Equip themselves with relevant, rigorous and practical skills.