Community asked for input on CTE brand name

Friday, April 12, 2019 - 4:15pm
CTE Branding survey

Help shape the expansion of Career and Technical Education in the district

As you may already know, Career and Technical Education (CTE) opportunities for students will nearly double in the next few years thanks to the support of voters in the Five Star community. With the expansion of programming, we look to further define CTE in the Five Star District in order to make it easier for families to learn about and participate in the many CTE opportunities.

In early March, many members of the Five Star community participated in a brief survey to help shape the brand identity of district CTE programming. Participants responded to questions about the program’s core values, overall program color and offered naming suggestions to help establish a unified CTE brand across the district.

Nearly 1,400 suggestions for names were presented! Through an internal screening process, each name suggestion was reviewed against criteria outlined in the survey question (programming name rather than location; no acronyms; short, concise and easy to say; and following the district naming policy). The CTE Brand Steering Committee and district administration further refined the list to arrive at the final name suggestions.  

This is where we want to hear from you again — help name the district CTE program by selecting the name you feel best illustrates the program across the district in this brief survey:

Take the district CTE Naming Survey


The survey will remain open through Wednesday, April 24.

Wondering how we got here?
In April 2018, the district formed a CTE Brand Steering Committee of CTE administrators and educators from across the district to study the potential to bring a unified brand to the district’s CTE programs.

From October through December 2018, more than 70 focus groups of staff and students from across all district high schools were convened. Participants were asked to relate their own understanding and knowledge of district CTE programs through words and themes that they commonly link with CTE. They were then asked to provide input on potential brand colors and to brainstorm names for the program.

On February 28, the Five Star community was given the opportunity to help define the “look” and “feel” of the district’s CTE expansion. More than 1,600 stakeholders, including students, staff, parents, and community members and industry partners participated in a brief survey to weigh in on a unified brand. The participants responded to questions to establish a unified brand color, name, and core values across all district high schools and CTE centers.