Overview

Vision

Working with its district, school and community partners, Communications Services will empower the right people to do the right things to make Adams 12 Five Star Schools a vibrant public school district where students acquire the knowledge, skills and abilities to pursue the future of their choosing and are equipped to thrive in our rapidly changing world.

Mission

Communications Services engages internal and external audiences in developing and sustaining strong, mutually beneficial relationships in support of student learning. We accomplish this through honest, open and consistent communication.

Our services include bond communications, communications planning, communications and marketing training, community engagement, crisis communications, digital and print communications, marketing campaigns and branding, organizational culture development, government relations, media relations, public policy support and web development.

Bond Communications

We develop and deliver communications related to the implementation of the 2016 Bond Program. Thanks to the support of voters, this $350 million bond invests in every student, every school and every community within the Five Star District.

Communications Planning

We work with district departments and schools to develop comprehensive communication plans in support of key academic programs and initiatives. This strategic planning includes identifying appropriate goals/objectives, target audiences, message development and appropriate communication strategies and activities.

Communications and Marketing Training

We support schools in developing marketing plans. Through training, schools analyze their areas of strength and areas in need of improvement, and use this research to identify what makes their school unique. Then they develop a marketing plan in which all activities/initiatives are aligned to support what makes them unique.

Community Engagement

We work with stakeholders within the Five Star community to inform, recruit and promote community involvement to include:

  • Informing the community of policy directions of the school district.
  • Consulting the community as part of a process to develop policy, or build community awareness and understanding.
  • Involving the community through a range of mechanisms to ensure issues and concerns are understood and considered as part of the decision-making process.
  • Collaborating with the community by developing partnerships to formulate options and provide recommendations.
  • Empowering the community to make decisions and to implement and manage change.

Crisis Communications

We provide counsel to schools and district leaders to resolve crisis situations and/or emergencies, including the use of communication tools such as parent letters, social media and key messages. We also provide crisis media relations when schools have experienced an incident.

Digital and Print Communications

We collaborate with district and school staff to produce digital and print materials, including social media, that support the goals and objectives of the Five Star District and its schools.

Government Relations

We work with state-wide elected leaders, state agencies, the Governor, his cabinet members and other districts to affect positive changes in laws impacting P-12 public education in Colorado. 

Marketing Campaigns and Branding

We develop and implement marketing and branding campaigns to increase awareness of the opportunities we offer students and to increase community-wide awareness and support for the district's public schools.

Media Relations

We proactively reach out to the media concerning district and school news, events, activities and awards. We respond to media inquiries in a timely fashion and when appropriate we hold news conferences. We also provide media training for district and school leaders.

Organizational Culture Development

We support the growth of positive values and behaviors that contribute to the unique social and psychological environment of the school district.

Public Policy Support

We support those within the organization who are responsible for making public policy with the necessary information to make sound decisions.

Web Development

We design, develop and maintain the website for Adams 12 Five Star Schools and offer a web solution for our elementary, middle and high schools. We establish and provide oversight of web standards to maintain a consistent “look and feel” across all district and school content-managed sites. Based on research and evaluation, we make adjustments and enhancements to existing content-managed sites in support of the district and schools’ communication goals and objectives.

Recent News

Communications Services Earns Excellence Award

Thursday, May 12, 2016 - 10:39am

Five Star District honored for staff recruitment marketing materials

Adams 12 Five Star Schools earned distinguished recognition in the 2016 Colorado School Public Relations Association's Communications Excellence Program. The program recognizes communications excellence in every aspect of public relations planning, implementation and evaluation. The awards include:

Excellence in Marketing Materials for the district's HR Recruitment Brochure (a tri-fold ...